SupportWire Product Principles
The five product principles that guide every decision at SupportWire. Speed, simplicity, predictable pricing, human support, and zero bloat.
We built SupportWire with a clear goal - to create the best live chat platform for product teams. These five product principles guide every decision we make, helping us move fast, stay focused, and deliver an exceptional experience. If you haven't already, read Introducing SupportWire to learn how we got here.
They cut across design, engineering, sales, and every other part of SupportWire, ensuring everything we do reflects the same level of care and intent.
We hope these principles inspire you to build products that are just as thoughtful.
Product Principles
1. Get the basics right
Simple design. Clear messaging. Focused thinking. Great products start with getting the fundamentals right.
2. Accessible, empathetic, and human
SupportWire should feel effortless to use. Every interaction must be intuitive, inclusive, and built with empathy for real people.
3. Speed is default
Every millisecond matters. When we make things faster, we give people back their time, the most valuable thing they have. That's the impact of our work.
4. What we ship matters
Every detail counts. Every decision shapes the experience. What we release must be thoughtful, refined, and built to last.
5. Only the essentials
No bloat. No distractions. We build only what's essential to help teams deliver fast, human support, and nothing more, nothing less.
These principles are what set us apart. See how SupportWire compares to Intercom or check our FAQ if you have questions.