Brand
Everything you need to represent SupportWire. Logo, colors, type, voice, and the rules that hold it all together.
Logo
Logomark
Wordmark
Logomark on dark
Wordmark on dark
Usage rules
- Minimum clear space: the width of the "S" in the logomark on all sides.
- Only use the logo in black, white, or the brand primary color.
- Never stretch, rotate, add effects, or place on busy backgrounds.
- The logomark can be used alone. The wordmark should not be used without the logomark.
Colors
AI Gradient
linear-gradient(90deg, #0091FF, #FF02F0, #F76808, #6647F0, #0091FF)
Semantic
Interface
Background
--background
Foreground
--foreground
Secondary
--secondary
Primary
--primary
Typography
Recoleta Medium (500) — Hero headlines
Live chat for the person who does everything.
Recoleta Regular (400) — Section headings
Live chat for the person who does everything.
Sohne Buch (400) — Body text
Live chat for the person who does everything.
Sohne Leicht (300) — Secondary text
Live chat for the person who does everything.
B612 Mono Regular (400) — Code / data
Live chat for the person who does everything.
Type rules
- Recoleta is for marketing only. The product UI uses the system sans-serif stack.
- Headlines in Recoleta Medium. Section headings in Recoleta Regular. Never use Recoleta Bold in body copy.
- Body text in Sohne Buch (400). Captions and metadata in Sohne Leicht (300).
- Code and data in B612 Mono.
Voice
We sound like a smart friend who happens to be great at customer support.
Warm, clear, and quietly confident. Never corporate, never desperate, never trying too hard. Think Claude.ai's conversational intelligence crossed with Apple's copywriting precision.
Friendly
Warm, approachable, like talking to a smart colleague
Buddy-buddy
No forced slang, no "hey friend!", no performative casualness
Clear
Every sentence does one job, no fluff
Dumbed-down
Simple doesn't mean patronizing
Confident
We know what we built, stated calmly
Boastful
No "best-in-class", no "revolutionary", no chest-thumping
Helpful
Genuinely useful, not just selling
Salesy
No urgency tricks, no "don't miss out", no manipulation
Human
Real voice, real personality, real empathy
Corporate
No jargon walls, no "leverage", no "synergy", no "elevate"
Minimal
Say it in fewer words
Sparse
Minimal doesn't mean cold or incomplete
Positioning
Live chat for the person who does everything.
Your customers don't want to submit a ticket. They want to talk to you. SupportWire makes that effortless.
Built for one
You don't need a 50-person support org. One person. Every conversation. Zero chaos.
Speed is support
Add the widget. Start talking. That's it. Set up in minutes, not sprints.
Conversations, not tickets
Real-time chat that feels like messaging, not filing a report.
Copy rules
Short sentences win. Hero headlines: 2-6 words. Body: 1-2 sentences max.
Benefit first, feature second. "Reply from your phone" not "Mobile app with push notifications."
Confident, not loud. Zero exclamation marks. Zero ALL CAPS. State facts quietly.
"You" not "we." Default pronoun is "you" and "your." Reserve "we" for company commitments.
Calm CTAs. "Get started" not "START YOUR FREE TRIAL NOW." 1-3 words.
No urgency manipulation. No "hurry", "limited time", "act now."
Every word earns its place. If you can cut a word without losing meaning, cut it.
Never say
Examples
On brand
Support that keeps up.
Live chat for startups that move fast and talk to every customer.
Get started
4-word headline with double meaning. Benefit-first subline. Calm CTA.
Off brand
The Complete AI-First Customer Engagement Platform
Leverage our robust, enterprise-grade solution to seamlessly deliver world-class support at scale.
START YOUR FREE TRIAL NOW
Every banned word in one block. Feature-first. Loud CTA. Corporate jargon.
In-product
No conversations yet.
Share your widget link and let's get talking.
Helpful empty state. Inviting, not barren. Clear next step.
Error state
That didn't go through.
Check your connection and try again.
States what happened. Says what to do. No blame, no fake personality.
Downloads
Need the logo for press, partnerships, or integrations? Reach out and we'll send the full asset kit with SVG, PNG, and dark/light variants.