Color System Preview

Pick your palette.

Three approaches, same brand warmth. Each option uses your logo orange as the accent. The difference is what carries the CTAs.

Option A: Hotjar Style

Blue CTAs + orange accent. Trust on buttons, warmth everywhere else.

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Palette

Primary (CTA)

#0068D6

Blue button

Accent (Brand)

#F76808

Orange accent

Background

#FEFCFA

Page bg

Surface

#F5F1EE

Cards, sections

Text

#1A1714

Headlines, body

Text Secondary

#6B6360

Captions, metadata

Border

#E5DED7

Dividers, inputs

Logo

#F76808

#F76808 always

Comparison

Element
A: Hotjar
B: Claude
C: Headspace
CTA buttons
Medium blue
Near-black
Bright blue
Links
Orange
Orange
Orange
Accent text
Orange
Orange
Orange
Logo color
Orange
Orange
Orange
Background
Warm white
Warm cream
Pure white
Surface
Light warm
Deeper cream
Warm gray
Has blue?
Yes (CTAs only)
No
Yes (CTAs only)
Vibe
Trust + warmth
Sophisticated + warm
Bold + friendly

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