Offer multi-year deal in exchange for discount.
Hi {{first_name}},
If you're confident you'll be on {{product_name}} for the long haul, multi-year terms get you a real discount:
- 2-year: {{two_year_discount}}% off
- 3-year: {{three_year_discount}}% off
Locks in the current price too, protects you from any future increases.
Worth considering for {{renewal_year}}?
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