Evaluation criteria: help Evaluation criteria: help

Hi {{first_name}},

If it helps, criteria most {{persona}} buyers evaluate on:

1. {{criterion_1}}, important because {{criterion_1_why}}
2. {{criterion_2}}, important because {{criterion_2_why}}
3. {{criterion_3}}, important because {{criterion_3_why}}
4. {{criterion_4}}, often overlooked but matters

Happy to score us against any of these specifically. Or share how we stack up against {{competitor_set}}.

{{agent_name}}