Lost deal debrief Lost deal debrief

Hi {{first_name}},

You picked {{competitor_name}} over us. That's a fair outcome, but I'd love 10 minutes of honest feedback so we can do better next time.

Specifically:
1. What was the deciding factor?
2. Where did we lose you in the process?
3. Was there anything we should have done differently?

Honest answers preferred over polite ones. No follow-up other than a thank you.

{{agent_name}}