On June 15, 2026, Salesforce agreed to buy Fin, formerly Intercom, for $3.6 billion. If you picked Intercom to stay independent and out of the enterprise machine, here is a calmer way out: move to SupportWire in under 24 hours, for half the price per resolution.
Intercom / Fin What changes for you
Acquisitions have a pattern.
Nothing breaks overnight. But the direction of travel is set the moment the ink dries. Here is what tends to happen next, and why it lands hardest on small teams.
The price drifts up.
Salesforce bundles, sets seat minimums, and hides the number behind a quote. Fin already charges $0.99 a resolution, and after an acquisition the arrows rarely point down.
The roadmap goes enterprise.
Your features now compete with Service Cloud priorities. Small-team polish rarely wins that fight inside a company chasing seven-figure accounts.
You stop being the customer that matters.
Salesforce's gravity is the enterprise. If you run a lean team, you just became a rounding error in someone else's quarterly numbers.
Migration becomes their decision.
As Fin folds into Service Cloud over time, the default path quietly leads into the CRM. Better to move on your terms, to a tool you actually chose.
Your bill, before and after
Fin was already $0.99 a resolution. Now it answers to Salesforce.
Same team. Same volume. The invoice on the left just changed hands. The one on the right is a flat $0.49 per resolution, one published price, and not for sale.
Intercom invoice
May 2026
- Advanced plan · 8 seats × $85$680
- Fin AI · 500 resolutions × $0.99$495
- Copilot · 8 agents × $35$280
- Proactive Support Plus$99
SupportWire invoice
May 2026
- Growth base · 5 seats included$79
- 3 extra seats × $19$57
- AI resolutions · 500 × $0.49$245
- Kal Copilot, all channels, unlimited contactsIncluded
Lower is better. Hover a bar for the detail.
8-seat reference team. Intercom pricing verified at intercom.com/pricing · April 2026. Fin AI minimum: 50 outcomes/mo per fin.ai/pricing. Fin is now owned by Salesforce as of June 15, 2026.
Our promise
You don't migrate. We do.
Point us at Intercom and our engineers do the work. Every conversation, contact, and help article, imported. Your automations mapped, the cutover rehearsed with you. White-glove. Done for you. Free. You approve, we flip the switch, and nobody loses a thread.
The soft landing
Switch in a day. Nobody notices.
Point us at your Intercom workspace and everything imports automatically. Nothing is written back, so Intercom keeps running until you flip the switch. Continuity keeps every open thread alive across the cutover, so a customer replies to their old Intercom message and you pick it up inside SupportWire.
Developers can drop in the Intercom Messenger SDK replacement in five minutes.
- Now
Connect Intercom
3:15 PMPaste your API key. We start reading conversations, contacts, saved replies, tags, and help articles. Nothing is written back to Intercom.
- In 2h
Everything imports
5:15 PMConversation history, team roles, and your knowledge base land in SupportWire. Run both tools side by side for as long as you like.
- In 6h
Rehearse the cutover
9:15 PMWe map custom fields and stress-test your automations before anything goes live. You sign off when it looks right.
- Tomorrow
Flip the switch
3:15 PMSwap the widget. Continuity keeps every open thread alive, so a customer replies to their old Intercom message and you pick it up here. Nobody notices.
Questions about the acquisition.
Yes. On June 15, 2026, Salesforce signed a definitive agreement to acquire Fin, formerly Intercom, for approximately $3.6 billion. Fin's products and proprietary models fold into Agentforce and Service Cloud. The deal is expected to close in Q4 of Salesforce's fiscal 2027, pending regulatory approval. Read the Salesforce announcement for the primary source.
Approximately $3.6 billion. That is the all-cash valuation Salesforce put on Fin, formerly Intercom, in the agreement announced June 15, 2026, subject to customary adjustments. The number reflects Fin's AI agent and its roughly 30,000 business customers, not a discount for small teams. What it means for you as a buyer: Fin's AI runs about $0.99 per resolution, and acquisitions like this tend to push pricing up, not down. SupportWire delivers the same resolved conversation at $0.49, with one published price and no enterprise contract attached. See our pricing.
Nothing changes overnight. Your account keeps working through the close. The longer story is the one to plan for: roadmap priorities shift toward the acquirer's platform, pricing tends to get bundled and pushed upmarket, and small teams stop being the center of gravity. If you chose Intercom to stay lean and independent, that is the part worth thinking about now, not after renewal.
Salesforce has not announced pricing changes. History is the guide here: post-acquisition, products usually move toward annual contracts, seat minimums, and quote-gated enterprise pricing. Fin already bills around $0.99 per resolution. SupportWire is a flat $0.49 per resolution, exactly half, with published plans and no sales call to see a price. See our pricing.
No, and you should not rush it. But you also should not wait to be migrated on someone else's timeline. The calm move is to set up SupportWire alongside Intercom, import everything, and flip the switch when you are ready. Continuity keeps every open thread alive across the cutover, so customers never notice. See the 24-hour switch playbook.
SupportWire is bootstrapped, built for small and mid-market teams, and not for sale. One published price, every AI resolution at $0.49, and an engineering team you can actually reach. Fin is now one product inside the largest CRM company in the world, optimized for the enterprise accounts that matter most to it. Compare us side by side with Intercom.
Yes. Conversations, contacts, team members and roles, saved replies, tags, and your help articles import automatically. Nothing is written back to Intercom, so your old workspace stays live until you flip the switch. Most teams are fully live in under 24 hours. Talk to our engineering team if you want a hand.
Don't get dragged upmarket.
Start free. Migrate everything. Keep the tool that's still on your side.