Pricing change: explanation Pricing change: explanation

Hi {{first_name}},

I get the frustration, nobody likes a price increase, and I don't blame you for pushing back.

Here's the why: {{pricing_change_reason}}. We resisted raising for {{years_held}} years before this.

What I can do for you: {{retention_offer}}. Confirm and I'll apply it directly.

If you'd rather move off the platform, I'll help make that smooth too, no hard sell.

{{agent_name}}