Customer dormant for 90 days.

Channels: email

Hi {{first_name}},

Haven't seen you in {{product_name}} for about 90 days. Just checking, still useful to you?

If yes: anything I can help unstick?
If no: reply with "remove" and I'll close the account cleanly so you stop being charged.
If you're paused for a reason and plan to come back: ignore this.

No assumptions either way.

{{agent_name}}

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